Asta House, Whitfield Street

Tuatara were instructed by Derwent London PLC to sell Asta House, a Freehold prime office investment in Fitzrovia. Leveraging our innovative approach, Tuatara launched a bespoke marketing campaign, including the first commercial sales campaign using Meta Ray-Ban smart glasses, to engage investors globally.

This fresh strategy secured strong international interest, resulting in a sale to an investor based in the Middle East, ahead of the guide price and within a short timescale. At the point of sale, the building was let to Elliot Wood Partnership with six years of income remaining, underpinning its appeal as a secure and well-located office opportunity.

Key Highlights:

• Instructed by Derwent London PLC

• Prime Fitzrovia office investment

• Innovative marketing, including Meta Ray-Ban smart glasses campaign

• Sold to an investor based in the Middle East, ahead of guide price

• Achieved sale within a short timescale

• Let to Elliot Wood Partnership with 6 years of income remaining